If you are a business or brand, then to grow in this digital world you need to have your presence on different social media platforms to reach more and more consumers. A Facebook page is one of them, as it allows you to tell your brand story to billions of people worldwide. It helps create awareness about your brand, product or services, build relationships with your customers and helps in accomplishing your business goals. You can either reach people organically, just by regularly posting content on your page or you can promote your posts with paid ads to reach more people.
Here we will focus on increasing the organic reach of your posts and to do so we must understand how Facebook chooses, which posts to show in user’s feed. For a daily Facebook user, there are hundreds of new posts in the Facebook news feed, competing to be shown at the top. Here comes the Facebook algorithm that assigns a score to the posts that are relevant to a user and according to the score, these posts make their place in the newsfeed. This score depends on various factors including Facebook pages they follow, Facebook groups they’re a member of, posts from friends, there likes, comments and shares and so on.
Here, we’ll look at six ways you can drive engagement with your Facebook business page, without spending much:
1) Make good use of Facebook Insight Data
Using Facebook Insights frequently and taking note of the content that your audience was most engaged with is the best way to ensure a great engagement on your Facebook business page. The data indicate to you what your audience likes to see and engage with. Use the data and information to optimize your ongoing and upcoming Facebook strategy.
2) Optimize Your Video Playlists
Just uploading a video is not enough for a brand or business. Posting a video with a keyword-rich title, description and adding appropriate tags will ensure the chance of showing up your video in relevant feeds throughout Facebook. Another great way to get more engagement on your video is to feature the video. A featured video will make sure to be on the top of your Facebook page.
3) Post Exclusive Content
Exclusive content is the content users won’t find anywhere else and it is a great way to make your Facebook audience to pay attention to your Facebook feed. You can post special discounts on Facebook, contests or data from an upcoming case study before it’s published on your website. You can also engage customers through exclusive monthly deals which will be only available on your Facebook page.
4) Make proper use of Facebook Live feature
Whenever you go live, your video shoots to the top of your followers’ Facebook feed. It allows your audience to participate and comment on the live session which increases the engagement on your page.
Also, people who interact with your page frequently will get a notification letting them know that you’re live. Overall it helps in creating a better relationship with your audience, provides the information immediately, and also reaches more people.
5) Prioritize Comments & Replies
People love to interact with brands; they take time to like, comment and share your content, and you should return the favor yourself. Businesses that reply to comments score more interactions on their page. A timely response to the comment is very much liked by the audience and compels them to interact more with your page. Show that you’re listening to them, engage with them more often and it will boost more interaction among fans in the future. You can also create a Facebook Chatbot as these virtual assistants are the future of digital marketing and customer support.
6) Connect Your Posts with a CTA
You have generally seen a Call To Action (CTA) on Facebook Ads creative, but we can also use them in our normal regular posting as well. Including a call to action within your normal Facebook posts is totally fair game as it encourages the audience to engage or comment on a particular post. A simple and easy way to do so is to simply pin a question onto your creative or in the caption section of the post. You can ask them to like the post and tag their friends in the comment section to participate or win in a particular event.
By following these strategies, you can drive engagement to your Facebook business page and make proper use of social media marketing to attract your potential customers.
