Digital marketing, also popularly known as internet marketing or online marketing, refers to the process of generating leads and growing business with the help of web. It is an all-inclusive phrase used for various techniques utilized by expert web marketers and businessperson to get highlighted by stimulating the interest of, and by receiving contacts from potential clients. In brief — this is what we are masters at.
Digital Marketing is rapidly becoming one of the highly-used practices in the industry.Today businesses without an internet presence disappear fast into oblivion.In present times, there is no better tool for marketing of Plastic Surgeons than the internet. As the world is becoming more connected and mobile, digital marketing is becoming the future. One cannot be a successful plastic surgeon without a fixed stream of clients. But how to appeal, convert and hold on to those clients generally remains a secret to many.The answer to all this lies with digital marketing which works wonders through websites, search engines and social media. All these have become a part of the ordinary life for a large portion of the population. What follows are some of the tools that can be used to create a strong online presence for the plastic surgeons.
There are two types of online marketing:
Outbound marketing, which basically “shoves” your products or services onto the customer through interruptive ways. Online outbound marketing methods includes banner ads, Pay-Per-Click Advertising, spam email etc.
Inbound marketing stands for attracting potential clients to your business by coordinating with their interests. Online inbound marketing methods include Social Media Marketing, Search Engine Optimization, newsletter signup, quality content creation and referrals.
This article mentions a number of digital marketing tools that help the plastic surgeons to achieve the desired results.
Search Engine Optimization
A surgery website must be 100% effective and user-friendly. SEO includes the process of rendering a website well-organized and efficient. A website that is search engine friendly and is clearly designed with custom- made Meta information, optimized content and exact image tags remains extremely responsive to all forms of external link building efforts and strategies. These days people no longer wait to locate the best surgeon or clinic in their area; all they do is a quick search on Google. As per research, everyday more than 3 billion searches are made on Google alone!
Securing position on page 1 of Google isn’t easy, but with a good digital marketing agency this could be an easy task. Search dominance is what matters today and an efficient SEO strategy helps you to rank consistently on Google’s first search result page. That’s why, SEO strategies remain the prime digital marketing focus for any cosmetic and plastic surgery business.
Areas addressed with SEO are:
- Website optimization
- Keyword research
- Sitemap construction
- Alt tag optimization
- URL structure recommendations
- Conversion recommendations
Conversion Rate Optimization
Conversion Rate Optimization, or CRO, is used for increasing the ratio of website visitors who eventually turn into clients. CRO includes the understanding of target market and a concrete plan for following up with leads.
Whenever a customer visits a website, he will decide whether to begin a relationship or not depending on the impression they get from a site. Out dated sites, poorly organized home pages and slow-loading images can unfavorably affect the time spent by the visitors on your site. User behavior has now become much more important. The rate at which a user click on pages, reads them for long period of time and examines other content such as photos or videos, decides how likely they are going to contact you and increases the importance of a site with respect to search engines.
Therefore, make sure that your site is easy to navigate with quick loading pages and quality content that induces visitors to take desired action.
Social Media and Content Marketing
The importance of social media has been increasing day by day. Social media platforms include Facebook, Twitter, Instagram, Pinterest, YouTube etc. These are the platforms where young as well as older people interact with each other by asking questions, posting ideas, sharing stories, etc. As per the statistics, Facebook alone has more than 1.8 billion users. Social media marketing (SMM) helps businesses especially cosmetic and plastic surgeons to put their brand names in front of a large audience with the help of content and social advertisements. It also helps brands simplify management and to build trust amongst their customers.
“Content Rules” is a common catchphrase in digital marketing industry and it refers to the importance of writing quality, keyword-rich content. Social media blog topics help plastic surgeons by letting people know about their practices, latest techniques in cosmetology and help develop a relationship with potential clients. Through blog posts people undergoing plastic surgeries get a clear understanding as to how the cosmetic surgical treatment they are going for will make their lives better.
Brand Building
Digital marketing helps cosmetic and plastic surgery businesses by building and managing their online reputation. In today’s world, a good name can take your business to a next level. Brand building requires the creation of valuable content to be shared with audience. Without proper reputation building and management, it would be a difficult task to protect the name of cosmetic surgery business.
Conclusion
As the owner of a cosmetic and plastic surgery clinic, you need to emphasize on upholding your brand’s marketing presence across the web to keep up with your competitors. With the help of digital marketing pros, you can shoot your business to the top of search engine result pages. It is one of the best ways for increasing your traffic on the website by connecting with more patients and will help you understand how to improve the online appearance of your plastic surgery practice. If you’re a cosmetic surgeon and you need digital marketing strategies, feel free to connect with us.
