For a current online business to do well, blogging is a must. Content is how search engines like Google find and promote your site and how people who use those search engines find your brand.
Setting up a business on Shopify is easy. The framework is simple, the apps are powerful, and the whole process doesn’t take long. You can even run a blog on Shopify without setting up WordPress or dealing with two different systems.
The question is whether a blog on a Shopify store is useful or just a waste of time.
Let’s look at what Shopify can do for blogs:
1. Traffic is the First
Most businesses start blogs to rank higher in Google and other search engines, which brings more people to their sites. Many people wouldn’t know you existed if it weren’t for the blog posts that come up when they look for things you’ve written about.
Of course, it takes a long time for this to happen. There are a lot of websites with a lot of power and force already. It’s hard to compete with or beat them, and it can take years to get to the point where you’re named with them. But the whole point of content marketing is to use strategies that finally do that.
2. A Blog Builds Trust
Shopify stores are so easy to set up (they’re built in, and almost every site has one) that many people might not believe a storefront they’ve never heard of.
If you have a blog, they can go through it and get an idea of your business.
What do you think they might want? At first glance, they only want to see simple things. Is the writing on your blog good, or does it look like it was bought from an ESL content mill for $1 per 500 words? Does it talk about things that matter, or does it just talk about random things? Is it original, or does it look a lot like the information on your biggest competitor’s website? Are they still in business? Do they regularly put out useful content?
Once they see that your blog isn’t bad, they’ll start to read your free content and learn from it. They look to see if your advice is right if the facts you use and the conclusions you come to make sense, and if you explain why you believe what you do.
Most people don’t think much or at all about what they do. People will believe your site more if you have a blog, even if they don’t read it. It’s a sign that you can be trusted. About 70% of people think a blog gives a business more respect.
3. Shopify Blogs Make Yourself Known
One way to get more people to know about your items is to add a blog to your Shopify store or on Shopify. When you want to talk to potential customers, write a blog post on Shopify so they can learn more about your store and how your goods can help them.
Also, people who like your Shopify blogs share them on social media, which helps you to reach more people. In either case, more people will know about your business.
4. Boost Your SEO
If it weren’t for blogs, E-commerce shops would only have a few places to use keywords (besides product descriptions and technical specs). We all know that terms are the most important part of SEO.
Search engine bots do two main things: crawling material and building indexes. Because they are so accurate and relevant, they answer millions of internet searches every second. E-commerce sites can use Shopify blogs to target searches made on these sites. Regularly added content that is useful, informative, and important does well when it comes to indexing.
5. Sell Your Products to Customers
You need more characters or space in the product descriptions to talk in-depth about your brand or the goods.
This can be fixed with a blog post. With a blog, you can talk to your customers about important things in their daily lives. When coming up with blog post ideas, you should always think about how your goods help customers and how they might be able to solve a problem they may be having.
Remember to put clear calls to action (CTAs) on your blog that link to your goods. If a customer decides to buy from you, this will help them through the whole process.
Conclusion
Whether we like it or not, we are in a content-rich era. And it’s easy for your brand to get lost in all this material noise. Even so, you can’t just choose to stay out of this content trend. Once you’ve set up your Shopify blog made by the top Shopify website developers, let your customers know and ask them to join you on your Shopify blog adventure.
