We are living in a digital age which is advancing rapidly day by day. Today, Internet is used by huge mass of people all over the world and its users are continuously increasing every day. According to a recent study, by the end of 2016, 47% of the people out of the total world population of 7.3 billion were using the Internet.
One online medium that has had the biggest impact over people using the Internet is undoubtedly the social media. Most of the people using the Internet are somehow or other connected with the social media. In 2016, 68.3% of internet users were social media users and this figure is expected to grow.
Actually, there are thousands of social media sites on the Internet which have prospered over the time. However, it is sites like Facebook, Twitter, Instagram, LinkedIn, Tumblr and Pinterest which highly used by the social media users worldwide. Remarkably, Facebook dominates the list with as many as 1.86 billion monthly active users in the fourth quarter of 2016.
Social media is being widely used by people not only for the general purpose of networking but off late it is also being increasingly used by business owners across the globe to help in growing their business. Businesses of small, medium and large size are implementing social media marketing measures to take lucrative advantage of social media for achieving commercial growth. Let us take a look at how social media marketing can help grow your business.
1. Creates Awareness About Your Business:
It is quite likely that you have been running your business since past decade or two but still there would be only the local people in your area or town who would be aware about your business. You may have been looking at new and big opportunities to develop your business far and wide but may be finding yourself helpless or incapable to do so due to lack of proper opportunity to fulfill your business plans.
Social media completely removes this limitation of your business. Social media is used by millions of people all over the world. This enables you to create awareness about your business among the mass people by the way of doing social media marketing on social media sites. There are various social media marketing ways that you can implement to create awareness about your business.
For e.g. you can create your business page on Facebook and invite Facebook users to like your page. This way, more and more people will become aware about your business. Further, you can promote your business page to reach up to maximum number of Facebook users to enhance your business awareness. Alternatively, you can also advertise your business on Facebook to reach up to the exact target audience of your business.
Similarly, you can create your business identity on other social media sites like Twitter, LinkedIn or Pinterest and start spreading awareness about your business among the social media users spread across the globe. You can advertise your business on other social media sites as well to enhance awareness among people about it.
2. Spreads Business Information Among the Audience:
Another important way how social media helps grow your business is by spreading your business information among mass people totally free of cost. After social media users get connected to your business identity on social media sites, it is very simple and easy to spread your word among them.
For e.g. After Facebook users get connected with your business page on Facebook by liking your business page, you can easily spread your word among Facebook users. You can easily type your information or message in your business page and post it and it will be visible to all the Facebook users who have liked your business page as well as all those Facebook users who visit your business page.
Similarly, you can spread the word about your business on other social media sites as well. This will save all the advertisement expenditure of your business and get your business message loud and clear among your target audience as well as other social media users.
3. Establishes Two-Way Communication Channel:
You may advertise your business or spread your business message in the most impressive way. But just this is not enough to create new customers. More often than not, prospects want to inquire about business information they get by getting in touch with the business directly. This need is effectively met with using social media.
When social media users become your connections on social media sites, not only you can spread your business word among them but it establishes a two-way communication channel among you which enables even them to communicate directly with your business.
Social media users can directly generate an inquiry about your business by messaging you or they can even post a reply to your business information by typing their message in the comments section below your business information. They can even email you if you have provided your business email address on your social media business page.
4. Establishes Two-Way Communication Channel:
You may advertise your business or spread your business message in the most impressive way. But just this is not enough to create new customers. More often than not, prospects want to inquire about business information they get by getting in touch with the business directly. This need is effectively met with using social media.
When social media users become your connections on social media sites, not only you can spread your business word among them but it establishes a two-way communication channel among you which enables even them to communicate directly with your business.
Social media users can directly generate an inquiry about your business by messaging you or they can even post a reply to your business information by typing their message in the comments section below your business information. They can even email you if you have provided your business email address on your social media business page.Until now, it was only possible to sell your business products and services directly from your business location or through your online website as a part of Ecommerce. But now it is also possible to generate direct and indirect sales through social media.
For e.g. A term called ‘Ecommerce’ has evolved which signifies direct business sales through Facebook. When you create a business page on Facebook, it provides with a facility to receive orders through it and sell your business products and services directly through your Facebook business page. Alternatively, you can also provide your business website address on your Facebook ad or your Facebook business page and generate sales through your website using the social media.
5. Establishes Long Term Relationship with the Connections:
Every business wants to establish a long term association with its related people whether they be its associates, customers, prospects or people at large. This business requirement can be fulfilled using social media.
When social media users get connected with a business identity on social media sites, usually this connection remains thriving for a long period of time until either a business removes a connection or a connection stops following the business.
If any prospect turns into a customer by purchasing products or services from the business, it is very much likely that he will not only follow but also like the business for a long term and also spread the word about that business and recommend it to his contacts. This will also help in enhancing business customers and increasing business popularity among large amount of people.
If you are a prospering business and still unattached with any social media, then do not wait for any opportunity to knock the door but directly open the doors of social media for your business at the earliest to exploit the immense benefits it provides to help you grow your business. There is no doubt that social media will prove to be the best and most effective tool to grow your business far and wide.
To get to know more about digital marketing services that will take your brand to a next level, get in touch at 011 4608 3152 or send an Email at :likeus@redcubedigital.com
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