Google rolled out the latest Panda update, Panda 4.0, which can really matter to small businesses. It is believed to be a flexible search filter, unlike its antecedents. With this update, Google plans to put forward a reinforced authorship program, thus lowering the organic rankings of the websites that don’t have any authority or display spam content.
Whenever Google Panda rolls out an update, or when you start with SEO for your site, you need to know if Panda has affected your website or not. Has it spammed your website or the content within? A US based site knows whether it has been affected or not immediately. But, for the non US based websites, you will need to go to traffic sources menu>search engine traffic> Non Paid> Google Only Traffic> Keywords>Country. Here enter your country and relevant keywords using the Drop Down menu, and you will see if your ratings have dropped, and how badly Panda has affected your website.
Google Panda is trying its level best to clean the internet such that only high quality and good content websites stay at the top of the bar. How would you know if your website is safe? Here are some points that qualify Panda to remove the website from Google’s sight.
- If your website/webpage owns plagiarized/duplicate content
- Inappropriate and irrelevant adverts on the website
- High bounce rate combined with low visit times and less percentage of users for the page
- There is no social media presence of the links on the website
Avoid Duplication of Content
Do you love this really nice content that you found on the web? How about mentioning it along with the reference? The content can be shared on your website, but you should ensure that there is no duplication of the content on your website. A canonical tag can be added referring to the website from where you acquired the content. This way you would give credit to the page from where you acquired the content, thus preventing duplicated content and spamming.
Avoid Sharing Content
Sharing definitely sounds like a good idea, but does that leave your website with any quality and original content? With canonical tags, you are making sure that your website does not serve duplicate content on the platter, but that does not make your website unique. Get some well written content published on your website thus making it interesting and worth a visit at the same connecting with your customers in innovative ways.
Relevant Advertising
Panda hates adverts that are irrelevant, but more than that it hates when the website is just loaded with advertisements. Try to create more content and less of advertising for the website. Little less on the advert side will ensure that your website is safeguarded against Panda.
Quality Links
When you indulge in link building exercise, make sure you develop quality links. It is very essential that every link inbound or outbound, is relevant, full of quality and perfectly in sync with your website. Any issue with the link can cause a Panda spam slapped to your website.
