This year, all social networking websites are refurbishing their promotional strategies, to ensure that you reach out to your target audience. Pinterest too has made sure it joins the bandwagon, and offers brilliant ways to promote your brand.
Last year, Pinterest had launched the beta version of its promoted pins. The success of this launch led Pinterest to roll out promoted pins at the beginning of this year to all its users specifically located in the United States. As we have seen in the beta version, promoted pins help promote a brand better and enhance the image of the brand.
Starting January 1st, the promoted pins will be available to the US audience at CPM. The promoted pins are offered on reservation basis to the target audience.
On the basis of the data collected from the launch and experience of promoted pins, beta version, you will see that this new roll out of Pinterest offers a great variety of benefits to brands.
- If you look at the performance of pins, you will see that promoted pins perform much better than organic pins in matters of boosting visibility and reach of the brand.
- According to the data collected, advertisers have achieved about 30% more bump from earned media through the target who saw the promoted pins and saved it to their boards
- Repin of promoted pins is comparatively higher as compared to that of regular/organic pins
- Engagement drawn in by the promoted pins is higher when compared to organic pins.
- Even after the campaign is over, promoted pins tend to draw in engagement.
- The businesses which did not fulfill the core categories offered by Pinterest were also benefited by the promoted pins offered by Pinterest.
Promoted pins are very useful in making local SEO effective. While Google and relevant keywords are definitely making a mark on local SEO, promoted pins seem to be highly effective in terms of engagement, reach and conversions. Apart from that, you can categorize promotions on Pinterest with the help of promoted pins. CPM on promoted pins offers better engagement and higher conversion. Here are some ways to use promoted pins on Pinterest to achieve maximum targeting and connections.
Promoted pins offered by Pinterest works on the CPM principle. In most cases, your audience does not visit your site when they click on your link. So, you pay out unnecessary for all the clicks that don’t get you necessary conversions. In case of promoted pins, you can pay for the visit made to your website. So, if someone does not really visit after clicking on the link, you need not pay out to them. That way you will get targeted audience in a budgeted style.
With the promoted pins, you can track how well a particular pin has performed and what sort of pins did not create the magic of engagement. Promoted pins offer better analytics and with this monitoring you can actually check how far your pins have performed the necessary task for you.
You can even track how profitable a particular pin is. In case, the pin is not making any profits, change the strategy or the pin in question for better profits and income. Measuring promoted pins is easy with the enhanced analytics available in Pinterest.
When you are using promoted pins in Pinterest, you will need to use rich keywords so that you can target the right audience at the right time. Track the keywords, research the reach obtained using these keywords, and finally use the keywords that will get you maximum audience. Good quality and highly optimized keywords should be used when promoting your pins using promoted pins feature.
When you are using promoted pins in Pinterest, you will need to use rich keywords so that you can target the right audience at the right time. Track the keywords, research the reach obtained using these keywords, and finally use the keywords that will get you maximum audience. Good quality and highly optimized keywords should be used when promoting your pins using promoted pins feature.
