Creating quality and engaging content is one of the most challenging tasks for any content writer. Over 50% of B2B marketers fail to produce quality content due to lack of skills and professional tools. For creating good quality content one has to spend hours and days into framing and polishing the content itself. Producing content that stands out from the competition is possible with the right skill set, tenacity, and well-equipped tools. Remember, content development is an art that includes research, writing, editing, and analytics.
In content writing, the first challenge is to research about the content you are going to write. Many people from this field would probably be familiar with the feeling of having no idea what to write. But there are such tools that would help you throughout your writing process. While new and enhanced tools come out frequently, there are already some great content creation tools out in the market. And if you are related to content writing it’s really important for you to know what tools they are.
1. Ubersuggest
A perfect tool for keyword research, Ubersuggest can help you find content ideas by suggesting content related to a specific keyword. It works by entering the main keyword and suggests topics from Google Suggest and Google Ads Keyword Planner. Sometimes, Ubersuggest results include “long-tail” keywords that include three or more terms and can be used as content titles right away.
2. BuzzSumo
This tool can simplify the entire process of content research by showing all trendy posts based on searched keyword. You can even sort the results according to the reach of that particular post on social media platforms such as Facebook, Instagram, Twitter, and Pinterest. This will help you to target audience’s interest to your particular niche. You can also refine your search with the filters found on the left side of the simple interface.
3. LeadFWD
Using Leadfwd you can turn a strange visitor into a potential lead. But how will it help in your content creation part! Little confused? Right? LeadFWD is a website which shows the time spent by the visitor on your website. It will show a graph session of an individual visiting your site. With this basis, you can adjust and modify your content and make users spend more time on your website. Moreover, you can convert them into leads as well.
4. Slack
If you are working for a remote team, Slack is the best tool available in the market for you. Specifically designed to replace your traditional email communication, Slack allows you to communicate, share files, images, audios, privately with your company staff. You may think how does it help in content creation? The answer is simple; the trouble-free communication between different departments will make the processes easy and understandable which will let you know what the SEO guys are expecting from the content team.
5. Dropbox Paper
Dropbox Paper is the most useful tool that helps with file collaboration. It’s simple and easy interface allows you to write, add files, images, to-do lists, and pretty much everything else you’d expect from a word processor. You could also invite other team members to edit, comment, and share your document. In other words, it’s uncomplicated version of Google Docs.
6. Quora
One of the biggest online community Quora is the best source of attention-grabbing content ideas for your website. Using Quora is a perfect means of keeping in touch with what the target group looks for. This Q&A tool will help you meet the right audience for your content to transform them into prospective leads.
In the modern content marketing landscape, content is the foundation of any digital marketing strategy and you can make your foundation strong by using these effective tools in your strategy. Any digital marketing agency can help you to strategize your content marketing strategy impressively to get ahead of the competition.
