Manage and optimize existing PPC campaign components including, but not limited to Ad -Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.
Help create PPC strategies including keyword research and analysis.
Implementation of PPC strategies. Create performance reports with recommendations for improvements.
Must have expertise and have worked on campaigns across Search Ads, Mobile Ads, App installs, Display Ads and Shopping Ads.
Must understand Google Tag Manager and use Google Analytics tracking (setting up Goals) for AdWordscampaigns.
Must know how to optimize campaigns based on bids and quality score.
Must be well aware of the anatomy of a highly converting landing page and know how to setup AB Test to ensure campaign success.
Must know tools to analyses campaigns of competitors and benchmark performance accordingly.
Google AdWords Certification is must for search & display.
